Melissa Meisel, Associate Editor07.16.18
Millions rely daily on their horoscopes … and beauty aficionados certainly are no exception. In fact, cosmetic marketers are tapping into the intrigue of astrology to create colorful products that pique the interest of even the most fickle Gemini, stubborn Taurus or artsy Aquarius, to name a few star signs.
For example, Essie’s latest creation is Mercury in Retrograde, a duo of hues launching exclusively at Ulta stores and ulta.com on July 18 for $9 per bottle. L’Oreal tapped revered astrologers The Astrotwins—who also appeared at a Coach pop-up in Soho this summer—for insight on the collection.
Infused with celestial pearl particles, the sparkling shades of Essie’s Mercury in Retrograde collection include Keep Calm, a tranquil shimmery sky blue; as well as Mercury On, a sparkling royal purple. Pair together for an ‘out of this world’ nail look for Summer 2018 and beyond!
In other news, Wet N Wild linked up with Walmart for the Zodiac collection, inspired by the celestial beauty of the 12 zodiac signs and their four elements. With products like gleaming highlighters, metallic eyeshadows and ultrapigmented lip glosses, Wild Ones will have the opportunity to express their unique personality through curated shades that perfectly match each zodiac sign. The Zodiac Collection will be available on wetnwildbeauty.com and Walmart.com on July 17, and in Walmart stores on Aug. 1.
Also, BH Cosmetics saw success in 2018 with the 25-color Zodiac palette—showing that consumer are looking for a little divine intervention when it comes to beauty products!
For example, Essie’s latest creation is Mercury in Retrograde, a duo of hues launching exclusively at Ulta stores and ulta.com on July 18 for $9 per bottle. L’Oreal tapped revered astrologers The Astrotwins—who also appeared at a Coach pop-up in Soho this summer—for insight on the collection.
Infused with celestial pearl particles, the sparkling shades of Essie’s Mercury in Retrograde collection include Keep Calm, a tranquil shimmery sky blue; as well as Mercury On, a sparkling royal purple. Pair together for an ‘out of this world’ nail look for Summer 2018 and beyond!
In other news, Wet N Wild linked up with Walmart for the Zodiac collection, inspired by the celestial beauty of the 12 zodiac signs and their four elements. With products like gleaming highlighters, metallic eyeshadows and ultrapigmented lip glosses, Wild Ones will have the opportunity to express their unique personality through curated shades that perfectly match each zodiac sign. The Zodiac Collection will be available on wetnwildbeauty.com and Walmart.com on July 17, and in Walmart stores on Aug. 1.
Also, BH Cosmetics saw success in 2018 with the 25-color Zodiac palette—showing that consumer are looking for a little divine intervention when it comes to beauty products!
