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By: Tom Branna
April 30, 2012
•Lily.B Skincare has signed Grammy Award-winning singer-songwriter Colbie Caillat as its official spokesperson. Caillat has entered into a multi-year agreement with the firm to promote its line of skin care products via a campaign that includes print, online, in-store and social media and a series of appearances. “We are thrilled to have Colbie on the Lily.B team,” said Lily.B founder Liz Bishop. “Her amazing talent, energy, and lifestyle make her the perfect partner as we continue to grow the Lily.B brand.” Caillat will co-headline a 50-city summer concert tour with Gavin DeGraw. It starts May 25.
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