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Maybelline and USO To ‘Kiss’ the Troops

Times Square station will feature celebrity hostess and more.

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By: Tom Branna

Maybelline and USO To ‘Kiss’ the Troops

Cosmopolitan Magazine is partnering with Maybelline New York and the United Service Organizations (USO) for the fourth year in a row to collect and deliver “Kisses for the Troops.” On Monday, Nov.12 (the day after Veterans Day), Cosmopolitan will build a Kiss Station in Father Duffy Square in Times Square and invite the public to give a kiss on a postcard for a cause — our troops — which will ultimately be delivered to those serving in Iraq and Afghanistan just in time for Valentine’s Day.

Cosmopolitan and Maybelline New York will donate one dollar for each kiss collected to the USO. The money raised for the USO will support troops serving overseas, as well as the more than 10,000 troops who are in the New York City area helping with the post-Hurricane Sandy relief effort.
Actress Rose McGowan will join Cosmopolitan and the USO in Times Square to help collect kisses for the servicemen and women.

Women can send their kisses by tearing out a postcard from Cosmo’s November issue, or they can send a “virtual” kiss online by visiting Cosmopolitan.com/kisses or the Kisses for the Troops tab on Cosmo’s Facebook page.

Maybelline New York will be providing various shades of Color Sensational lipstick in the Kiss Station to create the lip prints.

“Maybelline New York is delighted to partner with Cosmopolitan and the USO to support our Troops in the annual Kisses for the Troops event,” says David Greenberg, president of Maybelline New York * Garnier * essie.”It’s extremely important to us that we let our troops know how much we support and appreciate all that they do for our country.In honor of Veterans’ Day, we are encouraging our Maybelline New York community to join us on Monday, Nov. 12 to send our troops notes of warm wishes and gratitude from home.”

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