According to Mintel, male grooming is still on the rise, as reported in Happi.
Founded by father and son, Mark & Alex Grogan created a men’s grooming range called ManCave
focused on replacing man-made chemicals with a precise amalgamation of natural ingredients, all while using the most sustainable sources of production, said the company. The brand was launched in the US after widespread acclaim in the UK.
Now, ManCave products are available at Target.com
and are now expanding to the following retailers: Ulta.com
in November; Giant Eagle (PA), 150 stores in October; Dunham’s Sports in November in top 50 stores; and the latest news—Vitamin Shoppe, launching the week of Jan. 3 in 550 stores.