03.21.16
Everyone, the line of personal care products from EO Products, has inked a retail partnership with Target stores in which its essential oils will roll out in the popular mass market retailer starting next month. The company’s Everyone Aromatherapy SKUs will be stocked more than 1,500 doors, including brand new scents created exclusively for Target, beginning April 10.
The national roll-out plan for the wellness category will consist of eight single notes and blends—Relax Blend, Warm Blend, Breathe Blend, Relief Blend, Soothe Blend, Peppermint Single Note, Lavender Single Note, Eucalyptus Single Note—and an Everyone branded diffuser. The first aid category will carry the firm’s Tea Tree + Manuka Oil Blend. The beauty category, in 1200 doors, will carry the company’s Calm Blend, Uplift Blend and Balance Blend.
“We are thrilled to be partnering with Target to introduce our Everyone Essential Oils as their first foray into aromatherapy in their wellness category. Our brand is dedicated to providing consumers with pure essential oils from the finest sources around the world and blended by our in-house experts. We have a joint commitment to personal care products that nurture not only our bodies but our planet, which is why Target made for the perfect retail partner,” said Fran Strachan, vice president of business development at EO Products.
The Everyone Aromatherapy collection will retail from $9.99 for the single note and blend essentials oils to $34.99 for the diffuser.
The national roll-out plan for the wellness category will consist of eight single notes and blends—Relax Blend, Warm Blend, Breathe Blend, Relief Blend, Soothe Blend, Peppermint Single Note, Lavender Single Note, Eucalyptus Single Note—and an Everyone branded diffuser. The first aid category will carry the firm’s Tea Tree + Manuka Oil Blend. The beauty category, in 1200 doors, will carry the company’s Calm Blend, Uplift Blend and Balance Blend.
“We are thrilled to be partnering with Target to introduce our Everyone Essential Oils as their first foray into aromatherapy in their wellness category. Our brand is dedicated to providing consumers with pure essential oils from the finest sources around the world and blended by our in-house experts. We have a joint commitment to personal care products that nurture not only our bodies but our planet, which is why Target made for the perfect retail partner,” said Fran Strachan, vice president of business development at EO Products.
The Everyone Aromatherapy collection will retail from $9.99 for the single note and blend essentials oils to $34.99 for the diffuser.