"As a brand we are passionate about how our products are made and where the ingredients come from. Vowing to be cruelty free was an indisputable choice when relaunching, as it is of the utmost importance to not only our consumers, but our company and brand values," says CEO Meri Baregamian. "Shoppers can find comfort in the fact that Bliss formulas are 100% cruelty-free and free of other harmful ingredients without sacrificing the same high-quality and innovation that they have come to expect, know, and love from the brand."
"PETA welcomes Bliss and its commitment to cruelty-free products to our Beauty Without Bunnies program," says PETA senior vice President Kathy Guillermo. "Bliss recognizes that no animals need to suffer and die to create amazing products, and we applaud their compassion."
As a part of the rebrand, Bliss is also proud to offer a collection of vegan skin and body care products as well as a new 100% cruelty-free spa menu debuting in spring 2019, guaranteed to keep your skin – and furry friends – 100% happy.