"Our mission is to elevate the everyday by bringing effective, delicious, as-natural-as-we-can-make-them products to as many people as possible," said Craig Dubitsky, founder of Hello Products, which is based in Montclair, NJ. "Hello is proudly made for the 100%, not the 1%. Transparency is in our nature, and we are constantly striving for ways to innovate formulas that not only work brilliantly, but that take meaningful steps forward in terms of innovative sustainability practices."
For the new collection, Hello said it sought out high-quality sustainable ingredients, such as using bamboo charcoal instead of coconut shell charcoal, plus traceable farm-to-tube premium mint, sourced from fourth generation farmers in Willamette Valley, OR, to deliver superior flavor. The brand also uses FSC paper and soy inks and continues to increase the amount of post-consumer recycled content used in its packaging and BPA-free, crinkle-free tubes.
"The hardworking, thoughtful ingredients, the delicious flavors, and the gorgeous packaging designs of our new pastes energize and enhance the entire brushing routine. It's freshness taken to a whole new level, and on every dimension," added Dubitsky.
The new Activated Charcoal Epic Whitening Fluoride Toothpaste harnesses activated charcoal (made from sustainable bamboo) to naturally whiten teeth, detoxify your mouth, and freshen breath. The black paste works brilliantly to help prevent cavities and strengthen enamel, giving users noticeably whiter teeth in just 4 days, according to the company. Both the new Naturally Whitening Fluoride and Antiplaque + Whitening Fluoride-Free Toothpastes are packed with a unique calcium mineral blend that naturally whitens and brightens, crushes visible tartar and helps brush away plaque.
The new products are available today at hello-products.com and Amazon.com, and will be nationwide in top retailers next year.