05.02.19
Derma E has expanded its stable with its first BB Cream. The new Tinted Moisturizing BB Cream SPF 30 is available in five shades. In addition to being sold online, two shades will launch this week in Sprouts.
Designed to create a natural-looking, dewy, flawless complexion, this new antioxidant-rich BB cream is said to prime, smooth and illuminate the skin in preparation for makeup application. It is enriched with natural ingredients like billberry extract to help improve skin tone and signs of premature aging, vitamin C to help brighten the skin and support collagen health while reducing the appearance of uneven skin tone, and vitamin E to help soothe, soften, rehydrate and condition the skin, while helping to reduce the appearance of fine lines and wrinkles.
The product also contains high-performing buildable mineral pigments that adjust to different skin tones, providing light coverage to help minimize the appearance of pores, fine lines, and wrinkles.
“Moving into BB creams is a natural extension as we believe the best make up is beautiful skin. Derma E could fill a gap by offering a foundational BB cream rich in clean ingredients and powerful nature-based actives to help deliver this,” said Barbara Roll, Derma E’s chief marketing officer.
Derma E is also rolling out a new dermatologists' initiative. More details to come in the June issue of Happi.
Designed to create a natural-looking, dewy, flawless complexion, this new antioxidant-rich BB cream is said to prime, smooth and illuminate the skin in preparation for makeup application. It is enriched with natural ingredients like billberry extract to help improve skin tone and signs of premature aging, vitamin C to help brighten the skin and support collagen health while reducing the appearance of uneven skin tone, and vitamin E to help soothe, soften, rehydrate and condition the skin, while helping to reduce the appearance of fine lines and wrinkles.
The product also contains high-performing buildable mineral pigments that adjust to different skin tones, providing light coverage to help minimize the appearance of pores, fine lines, and wrinkles.
“Moving into BB creams is a natural extension as we believe the best make up is beautiful skin. Derma E could fill a gap by offering a foundational BB cream rich in clean ingredients and powerful nature-based actives to help deliver this,” said Barbara Roll, Derma E’s chief marketing officer.
Derma E is also rolling out a new dermatologists' initiative. More details to come in the June issue of Happi.
