Laura Mercier brought the Tinted Moisturizer to the US over 20 years ago and it has remained a cornerstone of the brand; epitomizing the essence of French beauty as the ultimate skin-perfecting secret to a flawless, dewy, no-makeup makeup look.
Now, Mercier herself has worked closely with the brand’s Product Development team to update the product with modern ingredients, formula technologies and packaging. It took several months and 67 submissions back-and-forth until they knew they had what they needed. The new Tinted Moisturizer, which launches at Sephora.com today, includes exciting benefits and updates such as:
- 24-Hour Hydration: This blend of skincare and makeup improves skin with a Hydrating Complex (made up of Macadamia and Kukui Seed Oils) that helps increase skin’s long-term moisture levels for 24 hours of hydration to reduce signs of visibly dehydrated skin, the benefits of which last even after you’ve taken off your makeup.
- Helps Retain Moisture: It’s also infused with Tamarind Seed Extract to help the skin retain moisture and prevent water evaporation for long-lasting hydration and antioxidant protection, along with a power blend of vitamins C and E to help protect skin from the damaging effects of the environment.
- Modernized Sunscreen System: Now SPF 30 (the original formula was SPF 20), the modernized sunscreen system in the new formula allows for a higher SPF as well as an expansion into deeper shades.
- Broader Shade Range: The number of shades in the line has increased from 15 to 20 and new additions have been introduced across the spectrum.