Over 65,000 ingredients are listed in Credo's product inventory. By partnering with ClearForMe, Credo can gain access to ClearForMe’s comprehensive cosmetic ingredient database and content through plug-and-play APIs, making it easier for their customers to not only understand what these ingredients are but also enable them to search for ingredients they want and don't want.
Consumers are asking for more ingredient transparency when purchasing products they put on their bodies. Brands and retailers are looking for ways to enhance the beauty retail experience for their customers and enable them to discover and purchase products with confidence. ClearForMe’s unique APIs help them achieve that by providing user-friendly definitions and product suggestions tailored to their customers' beauty preferences, resulting in increased customer engagement, accelerated conversions and customer satisfaction.
“The Credo customer is very educated and ingredient focused, so this tool allows them to easily navigate through the products without ever leaving our site,” said Credo CEO, Dawn Dobras. “Our customer isn’t just looking for a single product, they want to learn about the ingredients and benefits, and in some cases, avoid certain ingredients. In our stores, they can speak with a staff member, but we wanted to translate that experience digitally. We are empowering our customers with both knowledge and confidence in their purchases.”
Customers can ‘Shop By Ingredient’ under the ‘Shop’ tab on Credo's website to use ClearForMe’s Product Finder to get personalized recommendations of products based on ingredients they want to include and exclude. For example, a customer can create a search for a serum with Vitamin C and Salicylic Acid, but without Fragrance and Coconut. The product finder results shown are specifically tailored to each customer’s needs.
“Our mission is to empower consumers and raise awareness around what they are putting on their bodies through information that is clear and simple to understand,” said Sabrina Noorani, founder and CEO of ClearForMe. “By partnering with innovative companies such as Credo, it’s exciting to see our platform not only helping customers, but also driving more sales as a result of a transparent and customized shopping experience.”
ClearForMe is one of the most comprehensive beauty database on the market. For more information on ClearForMe and partnership inquiries, visit www.clear4me.com.