Lip Lab by Bite comes to Brooklyn on December 10th, debuting Lip Lab’s newest store design concept. The fifth North American location opens in the Williamsburg shopping district, where the local, neighborhood vibe is suited to the personalized custom lipstick retail concept. The opening will kick off an expansion plan, with the reimagined store experience coming to more locations in 2020.
 
The 1,000 square foot store is designed to feature touches that spark creativity and bring the possibilities of custom lipstick to life. The new model features a curved bar design with 14 customized lipstick workstations with LED mirrors. Rapid heating and cooling technologies, as well as high-speed centrifuges, blend each lipstick 2,500 times in five seconds to maximize performance and feel. The store also boasts local décor including elements designed by Crosby Studios and custom Brooklyn-inspired artwork created by local artist Cathie Urushibata.
 
Lip Lab by Bite is about more than just lipstick. It’s also about celebrating and sharing your love of makeup with others. Lip Lab’s new store experience boasts an extra party space that can be reserved for groups of four guests or more—from birthdays and bachelorette parties to holiday and corporate events—if you can celebrate it, Lip Lab can host it. Also, Bite Beauty’s lipsticks are cruelty-free and powered by superfoods.