• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    Formulating with Alternatives In Personal Care Products
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    BASF Increases Price of Kaolin

    Kao Launches Online Beauty Store in Europe

    Neutrogena Takes Action on Skin Health Disparities

    Babor Professional Skin Care Names McCaffrey as Vice President of Sales

    Diamond Chemical Appoints Technical Service Representative
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    13. Church & Dwight

    8. LVMH

    46. Atlantic Coast Brands

    21. Oriflame

    19. New Avon
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Videobite: Innospec's Answer to the 1,4-Dioxane Problem

    BASF Increases Price of Kaolin

    Kao Launches Online Beauty Store in Europe

    Carlyle To Acquire Majority Stake in Beautycounter

    Kao Promotes Hand Washing
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Videobite: Innospec's Answer to the 1,4-Dioxane Problem

    BASF Increases Price of Kaolin

    Kao Launches Online Beauty Store in Europe

    Neutrogena Takes Action on Skin Health Disparities

    Carlyle To Acquire Majority Stake in Beautycounter
    Lab Equipment
    Mixing
    Packaging
    Testing

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders

    Hourglass To Launch Sustainable Cosmetics Line

    Carbon Data for Personal Care Labels

    L’Oréal Hong Kong Launches Cross-Brand Recycling Program
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Centerchem Inc

    Croda

    Praan Naturals

    LipoTrue Inc.

    KLK OLEO
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    L’Oréal Targets the 50+ Crowd

    Launches a new range of cosmetics for women over 50.

    L’Oréal Targets the 50+ Crowd
    The collection includes complexion, lip color, mascara and brow products.
    Happi Staff01.16.20
    L’Oréal Paris is rolling out Age Perfect Cosmetics, a complete and extensive range geared toward women over 50 years old. While there have been competitive products targeted to the demographic before, this range has over 100 SKUS, and was tailored uniquely to the woman who believes the beauty category has all but forgotten about her. In fact, according to L’Oreal, the majority of all makeup users are over the age of 50, but the percentage is currently on the decline. 
     
    Age Perfect Makeup is the brand’s first complete line designed especially for woman over 50 to look polished and always feel confident. Each product is designed with the specific needs of the 50+ consumer and formulated with ingredients like vitamins and minerals. Age Perfect Makeup is also inclusive of various skin tones, with 30 shades of foundation to suit a wide range of skin tones so women can feel “Age Perfect.”
     
    The collection includes complexion, lip color, mascara and brow products specifically formulated for the evolving needs of women 50+ based on research and backed by science. Every facet of the launch—from the design of packaging to the colors, textures and formulas—was designed with the specific demographic in mind.
     
    The entire L’Oréal Paris Age Perfect Makeup Collection is available at mass, food and drug retailers nationwide beginning January 2020.
    Related Searches
    • launches
    • beauty
    • ingredients
    • food
    Related Knowledge Center
    • Color Cosmetics

    Related Breaking News

    • Actives | Color Cosmetics | Functional Ingredients | Personal Cleansers | Skin Care
      Carlyle To Acquire Majority Stake in Beautycounter

      Carlyle To Acquire Majority Stake in Beautycounter

      The $1 billion acquisition fast-tracks growth in the clean beauty space.
      Tom Branna, Editorial Director 04.13.21

    • Color Cosmetics
      Professional Beauty Association Opens Registration for Summit

      Professional Beauty Association Opens Registration for Summit

      Business strategy expert is keynote speaker at this executive event in Scottsdale.
      Melissa Meisel, Associate Editor 04.12.21

    • Color Cosmetics
      Makeup Leader Laura Geller Teams Up with Actress Fran Drescher

      Makeup Leader Laura Geller Teams Up with Actress Fran Drescher

      Introduces the sitcom star as the new face of its Spackle cosmetic primer collection.
      Charles Sternberg, Assistant Editor 04.12.21


    • Color Cosmetics
      Skin Care Brand Erno Laszlo Appoints General Manager

      Skin Care Brand Erno Laszlo Appoints General Manager

      Pamela Kruse’s objective is to drive accelerated growth in the direct-to-consumer channel.
      Melissa Meisel, Associate Editor 04.12.21

    • Color Cosmetics | Fine Fragrance | Skin Care
      Estée Lauder EVP-Communications To Retire

      Estée Lauder EVP-Communications To Retire

      Alexandra Trower will leave July 1, 2021.
      Tom Branna, Editorial Director 04.12.21

    • Color Cosmetics | Skin Care
      Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens

      Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens

      Wellness-based personal care collections focus on sleep, detox and stress relief with aromatherapy.
      Melissa Meisel, Associate Editor 04.12.21


    • Color Cosmetics | Household Cleaning | Laundry Care | Personal Cleansers | Skin Care | Sun Care
      The Honest Company Files for IPO

      The Honest Company Files for IPO

      Household and personal products maker said sales jumped over 27% last year.
      Tom Branna, Editorial Director 04.11.21

    • Actives | Color Cosmetics | Fine Fragrance | Hair Care | Pigments | Skin Care | Surfactants
      Guangzhou Builds Beauty Park To Woo L

      Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder

      Part of China's plan to encourage business development in the region.
      Tom Branna, Editorial Director 04.11.21

    • Color Cosmetics | Pigments | Polymers
      Chanel Launches Plumping Lipstick

      Chanel Launches Plumping Lipstick

      Rouge Coco Bloom's hydrating formula leaves lips looking fuller and ultra-shiny.
      Tom Branna, Editorial Director 04.11.21


    • Actives | Color Cosmetics | Functional Ingredients | Household Cleaning | Skin Care
      What You’re Reading on Happi.com

      What You’re Reading on Happi.com

      The most-viewed news on our site for the week ended April 10, 2021.
      Tom Branna, Editorial Director 04.11.21

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Henkel Appoints New EVP of Beauty Care

      Henkel Appoints New EVP of Beauty Care

      Wolfgang König succeeds Jens-Martin Schwärzler on June 1.
      Tom Branna, Editorial Director 04.09.21

    • Color Cosmetics
      IBA Stands Against Animal Testing of Cosmetics

      IBA Stands Against Animal Testing of Cosmetics

      Responds to the recent ‘Save Ralph’ video produced by the Humane Society International.
      Charles Sternberg, Assistant Editor 04.08.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Sun Care | Surfactants | Testing
      Society of Cosmetic Chemists Issues Call for Papers

      Society of Cosmetic Chemists Issues Call for Papers

      Annual meeting set for December 14 & 15 in New York City. Deadline for submission is May 15.
      Tom Branna, Editorial Director 04.08.21

    • Color Cosmetics
      MAC Cosmetics Expands Studio Radiance Foundation

      MAC Cosmetics Expands Studio Radiance Foundation

      More hue options for face and body in radiant sheer makeup formulations.
      Melissa Meisel, Associate Editor 04.08.21

    • Color Cosmetics | Hair Care
      ArtistOnGo Salon Appointment Beauty App Launches in US

      ArtistOnGo Salon Appointment Beauty App Launches in US

      Allows artists to rent a chair at top locations with flexible and affordable pricing for both hair care and skin care.
      Melissa Meisel, Associate Editor 04.08.21

    Trending
    • Henkel Appoints New EVP Of Beauty Care
    • Sunscreen On The Spot
    • Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder
    • The Honest Company Files For IPO
    • Estée Lauder Expands Beautiful Fragrance Collection
    Breaking News
    • Azelis Earns 'Coup de Coeur' Award at Cosmetagora 2021
    • BASF Increases Price of Kaolin
    • Kao Launches Online Beauty Store in Europe
    • Neutrogena Takes Action on Skin Health Disparities
    • Babor Professional Skin Care Names McCaffrey as Vice President of Sales
    View Breaking News >
    CURRENT ISSUE

    Household & Personal Care Wipes Spring 2021

    • A Conversation with the Responsible Flushing Alliance
    • Nice-Pak Meets Consumer Demands
    • Wipes Manufacturers Meet Demand Surge
    • Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Bunge Invests $47.5 Million in Australian Plant Proteins
    Study Finds People With Obesity are More Responsive To Food Marketing – Until Their Weight Drops
    Four-Week Fish Oil Regimen Showed Significant Muscular Damage Protection in Recent Study
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    VideoBite: Engineered Polymer Solutions
    Shepherd Color Unveils Bismuth Vanadate Yellow Pigment
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Medtronic Introduces Extended Infusion Set in Europe
    BioSig Launches Software Update for PURE EP Electrophysiology Platform
    Katena Acquires Ophthalmic Surgical Instrument Maker ASICO
    Contract Pharma

    Latest Breaking News From Contract Pharma

    BioVersys Gets EIB Funds to Address Antimicrobial Resistance
    Microbiologics Expands Virology Services
    ATMPS, Ori Biotech Integrate Digital Platform for Cell & Gene Therapies
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Cosmoprof Worldwide Bologna Postpones 2021 Show
    Native Launches Broad Spectrum SPF 30 Mineral Sunscreens
    Revieve Launches Skin Coach
    Happi

    Latest Breaking News From Happi

    Azelis Earns 'Coup de Coeur' Award at Cosmetagora 2021
    BASF Increases Price of Kaolin
    Kao Launches Online Beauty Store in Europe
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Maxcess updates user interface for Fife guiding Sensor
    Bobst announces virtual packaging industry event
    Edale appoints agent in Poland
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    PCMC Redesigns Rx200 and Mako Clipper Wet Wipes Machines
    PFNonwovens Adding New Capabilities in Znojmo
    Russ Torres Named Group President of Kimberly-Clark North America
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Biogennix Rolls Out Agilon Strip Bone Graft
    Global Bone Tumor Ablation Devices Market to Top $111 Million by 2027
    GreenBone Ortho Closes 10 Million Euros Series B Funding Round
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations
    SUPERSMART Wins 'Best Publicly Funded Project Demonstrator' in 2021 OE-A Competition

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login