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The first luxury beauty brand to launch the recycled pack from new Infinity Recycling technology.
February 11, 2020
By: Happi Staff
REN Clean Skincare introduces its pioneering new pack for their moisturizer EVERCALM Global Protection Day Cream. This new pack has been created using SABIC’s certified recycled plastic, made through a ground-breaking recycling technology that can recycle mixed plastic waste otherwise destined for incineration or landfill. In partnership with SABIC, REN Clean Skincare is the first luxury beauty brand to support this recycling technology to regenerate plastic waste and deliver certified recycled plastic identical to virgin. This means further reducing the need to make new plastic from fossil feedstock (e.g. petroleum) and the possibility of indefinite plastic recycling without losing its quality and physical properties. This is why REN Clean skin care calls it “Infinity Recycling”. “We want to champion pioneering sustainability solutions. This new technology has just come to market and we want to showcase innovations to the luxury beauty world that are realistic, honest and also ambitious. We hope our journey to Zero Waste inspires other beauty companies to also adopt the same solutions and technologies,” said Arnaud Meysselle CEO REN Clean Skincare. REN Clean Skincare will debut new Infinity Recycling material in their iconic Evercalm Global Protection Day Cream, REN Clean Skincare’s best-selling moisturiser first introduced at the brand’s inception 20 years ago. It utilizes Global Protection Complex, a synergetic blend of powerful anti-oxidant and free radical scavengers (OchroleucaSeaweed, ArcticCranberry Seed Oil, Candle Tree Leaves, Kudzu Zymbiozomeextracts), together with soothing and nourishing seed oils (Blackcurrant, Seabuckthorn, Camellia, Sesame) to help protect the skin against dehydration and oxidation damage from modern life pollution, a known contributing factor to visible premature aging. “The unique combination of actives is testament to the ‘future-proof’ thinking of REN Clean Skincare’s formulas. Looking ahead, we recognized what the fundamental needs of modern skin would be. We also predicted the rise in sensitive and sensitized skin and how our changing environment (pollution and lifestyle stress) would exacerbate these issues. The fact that it is still our most recommended and sold moisturizer is testament to its efficacy,” said David Delport, REN Clean Skincare Global Ambassador.
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