Happi Staff06.12.20
P&G Beauty convened a virtual meeting with leading global NGOs to discuss the role of the beauty industry in accelerating progress towards a more sustainable, inclusive and resilient future.
The beauty industry has responded to consumer concerns over safety, quality, origin and sustainability with an array of claims – such as natural, organic or clean – many of which lack clear definitions and standards and are sometimes at odds with one another, noted P&G. According to NGOs and Alex Keith, CEO of P&G Beauty, it is more vital than ever to look at these challenges as interconnected rather than individually. For the industry to become future-fit and to build business resilience, the group concluded that it must address systemic challenges through collective action, leveraging the best of science and protecting nature by purposefully bringing the two together, said P&G.
P&G Beauty is addressing this through its P&G Responsible Beauty platform, described as a “systems-thinking approach rooted in the connections and interdependence of five guiding principles: Quality & Performance; Safety; Sustainability; Transparency, and Equality & Inclusion.”
The company shared P&G Responsible Beauty’s 2030 goals, one of which is openly sharing technologies, programs or processes.
As a tangible first step, P&G has made available a comprehensive guide for the safe use of botanicals in beauty products (link). The guide is said to incorporate learnings from more than a decade of published research, provides formulators from small to large size beauty brands, with a robust safety approach to assess botanical ingredients and ensure their safe use in products.
P&G's Safe Use of Botanicals in Beauty Products White Paper.
“Making meaningful progress via responsible growth – growth rooted in systems thinking - requires partnership and collaboration,” said Keith. “The P&G Responsible Beauty Advisory Council helps to ensure we are bringing external insights and experience into our decision-making, and applying systems thinking to our plans to ensure we consider the interdependencies of one choice on other critical areas.”
P&G Beauty's 2030 goals also included actions such as promoting equality and inclusion; encouraging water conservation among consumers; and promoting fair and equal representation in advertising and its production across gender, race, and ethnicity. In addition, P&G said beauty priority communication tools sight- and hearing-impaired accessible by 2025, starting with newly created brand communications in 2021.
The P&G Responsible Beauty Advisory Council Members include: Rainforest Alliance, Roundtable on Sustainable Biomaterial, World Wildlife Fund, Royal Botanic Gardens Kew, and Skin Health Alliance.
The beauty industry has responded to consumer concerns over safety, quality, origin and sustainability with an array of claims – such as natural, organic or clean – many of which lack clear definitions and standards and are sometimes at odds with one another, noted P&G. According to NGOs and Alex Keith, CEO of P&G Beauty, it is more vital than ever to look at these challenges as interconnected rather than individually. For the industry to become future-fit and to build business resilience, the group concluded that it must address systemic challenges through collective action, leveraging the best of science and protecting nature by purposefully bringing the two together, said P&G.
P&G Beauty is addressing this through its P&G Responsible Beauty platform, described as a “systems-thinking approach rooted in the connections and interdependence of five guiding principles: Quality & Performance; Safety; Sustainability; Transparency, and Equality & Inclusion.”
The company shared P&G Responsible Beauty’s 2030 goals, one of which is openly sharing technologies, programs or processes.
As a tangible first step, P&G has made available a comprehensive guide for the safe use of botanicals in beauty products (link). The guide is said to incorporate learnings from more than a decade of published research, provides formulators from small to large size beauty brands, with a robust safety approach to assess botanical ingredients and ensure their safe use in products.
P&G's Safe Use of Botanicals in Beauty Products White Paper.
“Making meaningful progress via responsible growth – growth rooted in systems thinking - requires partnership and collaboration,” said Keith. “The P&G Responsible Beauty Advisory Council helps to ensure we are bringing external insights and experience into our decision-making, and applying systems thinking to our plans to ensure we consider the interdependencies of one choice on other critical areas.”
P&G Beauty's 2030 goals also included actions such as promoting equality and inclusion; encouraging water conservation among consumers; and promoting fair and equal representation in advertising and its production across gender, race, and ethnicity. In addition, P&G said beauty priority communication tools sight- and hearing-impaired accessible by 2025, starting with newly created brand communications in 2021.
The P&G Responsible Beauty Advisory Council Members include: Rainforest Alliance, Roundtable on Sustainable Biomaterial, World Wildlife Fund, Royal Botanic Gardens Kew, and Skin Health Alliance.
