As with Eucalyptus Mint, the new Juniper Berry contains proprietary technology that expands on contact with saliva, giving users more surface area for a deeper clean. The floss is coated with charcoal nano-particles that are adsorptive and antimicrobial. Its black color and expanding technology allows users to see any plaque and bits of food lifted away as it happens.
“Juniper is a strong and aromatic herb from the evergreen tree of the same name. On top of smelling and tasting great, Juniper is known to be antibacterial and antifungal,” explained Charlotte Stirk, Registered Hygienist at BURST Oral Care. “Flossing is an important oral hygiene practice. The expanding technology will give people the best clean and the juniper berry flavor turns a mundane task into a pleasant one.”
“The expanding technology of Burst floss gives you the best of both worlds, and Burst’s oral care subscription model gives you the option of receiving the 32-yard bobbin as a refill in the mail every three months,” Stirk added. “The floss also comes with a sustainable floss case, which is reusable and refillable, which is great for the environment as it reduces landfill.”
The Burst Expanding Black Floss was developed in conjunction with Burst’s Ambassador network of 25,000 dental professionals, with samples then developed for 1,000 specialists to test and improve on for over a year. As a result, it addresses the gap in the floss market that previously consisted of only two kinds of floss - thin, which was easier for patients to get in between their teeth but didn't grab enough plaque, and thick, which was more difficult for patients to fit in between their teeth.