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    Breaking News

    Light Dims on Jeffree Star

    Retailers cut ties after racist language appears on social media.

    Light Dims on Jeffree Star
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    Happi Staff07.11.20
    Add another makeup maven to the list of cosmetic CEOs who lost distributors after their racist viewpoints made news. YouTube star Jeffree Star, founder of Jeffree Star Cosmetics, was dropped by Morphe after a series of alleged racist and offensive activity by Star was revealed on social media.

    “Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand,” a recent tweet from Morphe read. Morphe is a distributor for Jeffree Star and other beauty influencers.

    It is expected that in "the coming weeks," all products from Morphe’s site, connected to Jeffree Star, will no longer be available for purchase.

    Responding to the news, Jeffree Star Cosmetics released the following statement: 

    “Hey Star Family, We are shocked and saddened by the decision of our former retail partner Morphe Brushes on parting ways with our brand and Jeffree. Over the past 5 years we’ve accomplished amazing things together and released iconic products. We are proud of everything we’ve accomplished with them.

    “What’s next? We have an incredible remainder of 2020 left and are excited to share our products with you and our partners around the world. We know our customers will continue to create, inspire, and push the boundaries of our art. Love you all so much. – Jeffree Star Cosmetics.”

    Last month, the founder of La Face Cosmetics lost distribution after she confronted a homeowner for spray-painting a Black Lives Matter sign in front of his home. 

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