Happi Staff08.19.20
NuFace has appointed Michael Larrain as CEO. The former CEO, Tara Peterson, will remain at the company as co-founder, chairman of the board and chief creative officer, establishing the global vision for the brand, including marketing and product related direction.
Larrain joins NuFace with a proven background as a strategic global executive with over 20 years of success driving profitable growth for organizations, largely within the beauty and health and wellness verticals. Prior to joining NuFace, Larrain was CEO at PCA Skin and held several executive positions at L'Oreal, including president of the Active Cosmetics Division and GM of SkinCeuticals. Prior to L'Oreal, Larrain was vice president of sales at Dermalogica.
"I am thrilled to join NuFace as CEO, following Tera's incredible tenure and leadership for the company for the past 15 years. NuFace has an exceptional history as a leader in the beauty device and skincare category and I am excited to be at the helm to lead the team into the next phase of success and growth as we roll out our strategy for the future," commented Larrain.
"The next chapter for NuFace will require different thinking and execution to scale the business for increased levels of growth. As co-founder of our family-owned business since 2005, I am so proud to see the next stage of success for NuFACE unfold. Together, Mike and I are looking forward to an even better, brighter, bolder future for NuFace and we are honored to lead the charge," Peterson added.
Larrain joins NuFace with a proven background as a strategic global executive with over 20 years of success driving profitable growth for organizations, largely within the beauty and health and wellness verticals. Prior to joining NuFace, Larrain was CEO at PCA Skin and held several executive positions at L'Oreal, including president of the Active Cosmetics Division and GM of SkinCeuticals. Prior to L'Oreal, Larrain was vice president of sales at Dermalogica.
"I am thrilled to join NuFace as CEO, following Tera's incredible tenure and leadership for the company for the past 15 years. NuFace has an exceptional history as a leader in the beauty device and skincare category and I am excited to be at the helm to lead the team into the next phase of success and growth as we roll out our strategy for the future," commented Larrain.
"The next chapter for NuFace will require different thinking and execution to scale the business for increased levels of growth. As co-founder of our family-owned business since 2005, I am so proud to see the next stage of success for NuFACE unfold. Together, Mike and I are looking forward to an even better, brighter, bolder future for NuFace and we are honored to lead the charge," Peterson added.