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    Breaking News

    Power Beauty Brands 2020

    Here are the trend setters, according to Beauty Inc.

    Power Beauty Brands 2020
    Scotch Porter is an emerging powerhouse brand.
    Related CONTENT
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    Happi Staff08.30.20
    What do all leaders have in common? Followers. At a time when no one is quite sure where the global economy is headed, it's always nice to have a compass. According to Beauty Inc., here are the top trend-setting beauty brands for 2020 divided into three categores: Established Players, Independent Spirits and Emerging Powerhouses.

    The Established Players
    CeraVe
    Dove
    E.l.f.
    Estée Lauder
    Kiehl's
    Lancôme
    L'Oréal Paris
    MAC
    Nest Fragrances
    OGX
    Olay
    Sally Hansen
    Shea Moisture
    Tom Ford Beauty
    Vital Proteins

     
    The Independent Spirits
    Amika
    Beautycounter
    Briogeo
    Charlotte Tilbury
    Deciem/The Ordinary
    Diptyque
    Drunk Elephant
    Fenty Beauty
    Glossier
    Huda Beauty
    The Mane Choice
    Milk Makeup
    Moon Juice
    Olaplex
    Tatcha


    The Emerging Powerhouses
    Augustinus Bader
    DP Hue
    Dr Barbara Sturm
    Golde
    Heretic
    Juvia's Place
    Kosas
    Mented
    My Black Is Beautiful
    Scotch Porter
    Shani Darden
    Sol de Janeiro
    Summer Fridays

     
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      Works with hot water in your shower to help you recover from exercise faster.
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    • Household Cleaning | Laundry Care | Skin Care
      Clorox Reaches Renewable Electricity Marker

      Clorox Reaches Renewable Electricity Marker

      Four years ahead of schedule.
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    • Functional Ingredients | Personal Cleansers | Skin Care
      SV Labs Acquired by PE

      SV Labs Acquired by PE

      A maker of bath products, skin care and other personal care formulas.
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    • Hair Care
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      Youbody Debuts Waterless Body Wash

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    • Color Cosmetics | Functional Ingredients | Household Cleaning | Packaging | Pigments | Preservatives
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      What You're Reading on Happi.com

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      Christine Esposito, Managing Editor 01.22.21

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      Fortify+ is 'Anti-Bacterial' Skin Care

      Co-founder of Yes To launches new line formulated with zeolite.
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    • Color Cosmetics | Fine Fragrance
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    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
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