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Power Beauty Brands 2020

Here are the trend setters, according to Beauty Inc.

Power Beauty Brands 2020

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Happi Staff08.30.20

What do all leaders have in common? Followers. At a time when no one is quite sure where the global economy is headed, it's always nice to have a compass. According to Beauty Inc., here are the top trend-setting beauty brands for 2020 divided into three categores: Established Players, Independent Spirits and Emerging Powerhouses.

The Established Players
CeraVe
Dove
E.l.f.
Estée Lauder
Kiehl's
Lancôme
L'Oréal Paris
MAC
Nest Fragrances
OGX
Olay

Sally Hansen
Shea Moisture
Tom Ford Beauty
Vital Proteins

The Independent Spirits
Amika
Beautycounter
Briogeo
Charlotte Tilbury
Deciem/The Ordinary
Diptyque
Drunk Elephant
Fenty Beauty
Glossier
Huda Beauty
The Mane Choice
Milk Makeup
Moon Juice
Olaplex
Tatcha

The Emerging Powerhouses

Augustinus Bader
DP Hue
Dr Barbara Sturm
Golde
Heretic
Juvia's Place
Kosas
Mented
My Black Is Beautiful
Scotch Porter
Shani Darden
Sol de Janeiro
Summer Fridays

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