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    Breaking News

    Power Beauty Brands 2020

    Here are the trend setters, according to Beauty Inc.

    Power Beauty Brands 2020
    Scotch Porter is an emerging powerhouse brand.
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    Happi Staff08.30.20
    What do all leaders have in common? Followers. At a time when no one is quite sure where the global economy is headed, it's always nice to have a compass. According to Beauty Inc., here are the top trend-setting beauty brands for 2020 divided into three categores: Established Players, Independent Spirits and Emerging Powerhouses.

    The Established Players
    CeraVe
    Dove
    E.l.f.
    Estée Lauder
    Kiehl's
    Lancôme
    L'Oréal Paris
    MAC
    Nest Fragrances
    OGX
    Olay
    Sally Hansen
    Shea Moisture
    Tom Ford Beauty
    Vital Proteins

     
    The Independent Spirits
    Amika
    Beautycounter
    Briogeo
    Charlotte Tilbury
    Deciem/The Ordinary
    Diptyque
    Drunk Elephant
    Fenty Beauty
    Glossier
    Huda Beauty
    The Mane Choice
    Milk Makeup
    Moon Juice
    Olaplex
    Tatcha


    The Emerging Powerhouses
    Augustinus Bader
    DP Hue
    Dr Barbara Sturm
    Golde
    Heretic
    Juvia's Place
    Kosas
    Mented
    My Black Is Beautiful
    Scotch Porter
    Shani Darden
    Sol de Janeiro
    Summer Fridays

     
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    • Hair Care
      Scotch Porter Expands at Walmart

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      The brand’s hair collection is now available in nearly 1,900 Walmart stores across the country.
      Charles Sternberg, Assistant Editor 02.17.21
    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Indie To Indie

      Indie To Indie

      Happi’s monthly “Indie Inc.” feature profiles have enabled founders to speak about their brands and to each other.
      Christine Esposito, Managing Editor 12.29.20
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      Beauty Entrepreneurs Becoming Billionaires

      Who made the list? Find out in this infographic.
      Breaking News
      • Barentz Develops Electronic Personal Care Product Guide
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      View Breaking News >
      CURRENT ISSUE

      May 2022
      • CBD Brands Must Focus On Health Solutions
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      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
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      • A Post-Pandemic Pause in Home Cleaner Sales

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