Happi Staff08.30.20
What do all leaders have in common? Followers. At a time when no one is quite sure where the global economy is headed, it's always nice to have a compass. According to Beauty Inc., here are the top trend-setting beauty brands for 2020 divided into three categores: Established Players, Independent Spirits and Emerging Powerhouses.
The Established Players
CeraVe
Dove
E.l.f.
Estée Lauder
Kiehl's
Lancôme
L'Oréal Paris
MAC
Nest Fragrances
OGX
Olay
The Established Players
CeraVe
Dove
E.l.f.
Estée Lauder
Kiehl's
Lancôme
L'Oréal Paris
MAC
Nest Fragrances
OGX
Olay
The Independent Spirits
Amika
Beautycounter
Briogeo
Charlotte Tilbury
Deciem/The Ordinary
Diptyque
Drunk Elephant
Fenty Beauty
Glossier
Huda Beauty
The Mane Choice
Milk Makeup
Moon Juice
Olaplex
Tatcha
The Emerging Powerhouses
Amika
Beautycounter
Briogeo
Charlotte Tilbury
Deciem/The Ordinary
Diptyque
Drunk Elephant
Fenty Beauty
Glossier
Huda Beauty
The Mane Choice
Milk Makeup
Moon Juice
Olaplex
Tatcha
The Emerging Powerhouses