Qurate Retail Group, a multiplatform retailer that includes QVC, HSN, Zulily, and several other brands, is using its production resources, television broadcasts, and digital platforms to help Pooka Pure & Simple share its story with millions of consumers nationwide. Pooka Pure & Simple ’s story began appearing on QVC’s and HSN’s websites and social pages on August 12 and the company was highlighted on air on September 3 on QVC and HSN.
Zulily is promoting the campaign on its website, email, and social, and Pooka Pure & Simple can also tap Qurate Retail Group team members for advice on solving a business issue through a virtual mentoring initiative.
“We are so excited to be chosen for the Small Business Spotlight! QVC, HSN and Zulily are giving us an amazing opportunity to shine. We are so thankful to Qurate Retail Group and the NRF foundation for guiding and supporting black owned businesses, #BlackLivesMatter,” said Dawn Fitch, founder and president of Pooka Pure & Simple.
Pooka Pure & Simple is a line of bath, body and lifestyle products. When founder Dawn Fitch was diagnosed with Multiple Sclerosis, she changed her diet and lifestyle and the Pooka company was born. Through its products, DIY workshops, youth entrepreneur programs, and a Healthy Life Community group, Pooka Pure & Simple says it goal is to spread love.
This phase of the Small Business Spotlight runs from August 12 through October 16.