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Gucci Partners with Snapchat

Invites Snapchatters to enter a virtual dream world inspired by Gucci Bloom Profumo di Fiori.

Gucci Partners with Snapchat

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Happi Staff11.30.20

In celebration of new scent Gucci Bloom Profumo di Fiori, Gucci Beauty has teamed up with Snapchat to create a virtual doorway into a mystical garden of dreams.

Following in the footsteps of other Gucci projects that utilise pioneering technology and augmented reality, the Portal Lens offers Gucci Bloom fans an immersive experience into a dream world filled with flowers.

Launching today, the new Portal Lens is available to Snapchatters for a limited time only via the Snapchat Lens carousel. The Lens also includes a link to visit Gucci.com to browse and shop the Gucci Bloom fragrances.

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