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    Breaking News

    Function of Beauty Enters Target

    Becomes available in a retail environment for the first time.

    Function of Beauty Enters Target
    Function of Beauty designed a new product and packaging system to bring customizable shampoo and conditioners in-store.
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    Happi Staff12.15.20
    For the first time ever, Function of Beauty’s customizable hair care products are available in a retail environment. The brand is launching exclusively at Target with a new concept, a new format, and a new ritual for meeting your hair care needs.
     
    Initially thought to be too complex to shop offline, the brand designed a product and packaging system to bring customizable shampoo and conditioners in-store and make them available for Target’s guests to discover on retail shelves and in a unique experience on Target.com.
     
    How it Works
     
    Select one of four shampoo and conditioner bases (straight, wavy, curly, or coily). Then, select up to three #hairgoals (from 10 options). Each #hairgoal booster shot contains two hair goals, one for your shampoo and the other for your conditioner. Once at home, to complete your customization, follow these steps:
     
    1. Snap open your #hairgoal.
    2. Pour #hairgoal booster shot into your shampoo and conditioner one at a time.
    3. Shake vigorously for 15 seconds.
     
    #hairgoal Options Include:
     
    • Strengthen
    • Anti-Frizz
    • Deep Condition
    • Soothe Scalp
    • Volumize
    • Lengthen
    • Shine
    • Color Protection
    • Curl Definition
    • Thermal Protection
     
    All Function of Beauty products are formulated with clean and quality ingredients that are at least 92% naturally derived. They are sulfate-free, paraben-free, vegan, and cruelty-free.
     
    Function of Beauty will be available in-store nationally starting December 27, 2020, as well as shoppable on Target.com.
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