Happi Staff12.15.20
For the first time ever, Function of Beauty’s customizable hair care products are available in a retail environment. The brand is launching exclusively at Target with a new concept, a new format, and a new ritual for meeting your hair care needs.
Initially thought to be too complex to shop offline, the brand designed a product and packaging system to bring customizable shampoo and conditioners in-store and make them available for Target’s guests to discover on retail shelves and in a unique experience on Target.com.
How it Works
Select one of four shampoo and conditioner bases (straight, wavy, curly, or coily). Then, select up to three #hairgoals (from 10 options). Each #hairgoal booster shot contains two hair goals, one for your shampoo and the other for your conditioner. Once at home, to complete your customization, follow these steps:
#hairgoal Options Include:
All Function of Beauty products are formulated with clean and quality ingredients that are at least 92% naturally derived. They are sulfate-free, paraben-free, vegan, and cruelty-free.
Function of Beauty will be available in-store nationally starting December 27, 2020, as well as shoppable on Target.com.
Initially thought to be too complex to shop offline, the brand designed a product and packaging system to bring customizable shampoo and conditioners in-store and make them available for Target’s guests to discover on retail shelves and in a unique experience on Target.com.
How it Works
Select one of four shampoo and conditioner bases (straight, wavy, curly, or coily). Then, select up to three #hairgoals (from 10 options). Each #hairgoal booster shot contains two hair goals, one for your shampoo and the other for your conditioner. Once at home, to complete your customization, follow these steps:
- Snap open your #hairgoal.
- Pour #hairgoal booster shot into your shampoo and conditioner one at a time.
- Shake vigorously for 15 seconds.
#hairgoal Options Include:
- Strengthen
- Anti-Frizz
- Deep Condition
- Soothe Scalp
- Volumize
- Lengthen
- Shine
- Color Protection
- Curl Definition
- Thermal Protection
All Function of Beauty products are formulated with clean and quality ingredients that are at least 92% naturally derived. They are sulfate-free, paraben-free, vegan, and cruelty-free.
Function of Beauty will be available in-store nationally starting December 27, 2020, as well as shoppable on Target.com.
