Happi Staff12.23.20
L’Oréal is acquiring Japanese skincare company Takami Co. Takami is owned by Doctor Hiroshi Takami, founder of two well-known eponymous dermatological clinics in Tokyo. In the accord, L’Oréal said it also renewed a long-term brand licensing agreement with Doctor Takami and signed a collaboration contract with the Takami clinics.
This acquisition should be completed in the next few weeks, noted L’Oréal.
The Takami brand, founded in 1999, is a premium skin care brand famous for its iconic product, the Skin Peel pre-serum— known as "Little Blue Bottle" by Asian women. Mainly available in Japan and in some Asian countries, notably in China where it enjoys strong appeal, the brand is marketed through an omnichannel distribution: mostly in e-commerce, in particular by subscription, as well as in selective distribution.
The brand achieved sales revenue of about €50M, roughly $61 million, in 2019 and continues its growth this year despite difficult market conditions due to COVID-19, according to L’Oréal.
“We are very pleased to welcome the Takami brand into our portfolio. Its reputation in Asia matches the remarkable quality of its products. Its expertise in prestigious beauty treatments and its omnichannel distribution make it a very complementary brand within L’Oréal Luxe,” said Cyril Chapuy, president of L’Oréal Luxe.
“Born from the expertise of the aesthetic and dermatological Takami clinics, our products provide the quality and the efficacy expected by the most demanding Japanese consumers. After 21 years of growth in Japan, we are thrilled to join the L’Oréal Group, the world’s leading beauty company, which will allow us to develop our brand thanks to its scientific and international expertise,” said Yuji Okamura, president and owner of Takami Co.
This acquisition should be completed in the next few weeks, noted L’Oréal.
The Takami brand, founded in 1999, is a premium skin care brand famous for its iconic product, the Skin Peel pre-serum— known as "Little Blue Bottle" by Asian women. Mainly available in Japan and in some Asian countries, notably in China where it enjoys strong appeal, the brand is marketed through an omnichannel distribution: mostly in e-commerce, in particular by subscription, as well as in selective distribution.
The brand achieved sales revenue of about €50M, roughly $61 million, in 2019 and continues its growth this year despite difficult market conditions due to COVID-19, according to L’Oréal.
“We are very pleased to welcome the Takami brand into our portfolio. Its reputation in Asia matches the remarkable quality of its products. Its expertise in prestigious beauty treatments and its omnichannel distribution make it a very complementary brand within L’Oréal Luxe,” said Cyril Chapuy, president of L’Oréal Luxe.
“Born from the expertise of the aesthetic and dermatological Takami clinics, our products provide the quality and the efficacy expected by the most demanding Japanese consumers. After 21 years of growth in Japan, we are thrilled to join the L’Oréal Group, the world’s leading beauty company, which will allow us to develop our brand thanks to its scientific and international expertise,” said Yuji Okamura, president and owner of Takami Co.