"We are ecstatic to be partnering with BFG as a fund well-known for supporting founders and fuelling early-stage growth," said Michal Berski, founder and CEO of Curlsmith. "BFG's keen eye for backing breakout brands across consumer categories, and building them into famous brands makes them an invaluable partner."
Curlsmith plays to a fast-growing, yet largely underserved customer base in the textured hair market. Despite 70% of the global population having wavy, curly or coily hair – and the growing movement towards embracing natural texture - few haircare brands have stepped up to meet the needs of these consumers.
Enter Curlsmith, with a line-up of over 40 clean, vegan, cruelty free haircare recipes that deliver salon quality results. The full product suite includes styling products, hair and scalp treatments as well as hair color, all formulated without silicones, sulphates, parabens or damaging chemicals.
"At BFG we seek to partner with consumer businesses that care equally about developing innovative products and driving value for their costumers as they do managing the strength of their business fundamentals," said Ben Fenton, partner at BFG Partners. "Curlsmith embodies this ethos in creating products that do better by and for a wide swathe of the population and the success of their strategy is born out in the brand's exceptional growth."
Today, Curlsmith products are available in over 1,200 Ulta Beauty stores in the United States as well as on their website.