Tom Branna, Editorial Director01.22.21
Reckitt Benckiser has acquired Queen V, a feminine hygiene company. A purchase price was not disclosed.
Founded in 2018 by Lauren Steinberg, the daughter of a gynecologist, Queen V is billed as a brand by woman for women that takes a unique and inclusive approach to making vaginal health more accessible and empowering. In fact at a WWD event in 2019, Steinberg said her mission was to "destigmatize the word vagina."
According to RB, this acquisition demonstrates its commitment to innovative, purpose-driven brands that consumers love and is in line with the strategy to play in new spaces and places. Queen V will be part of RB’s Health Global Business Unit, alongside leading sexual wellbeing brands, KY and Durex.
Queen V is described as a female powered, Gen Z and Millennial-focused vaginal hygiene and wellness brand that is changing the face of the category. Queen V is dedicated to giving consumers the royal treatment by cultivating a community to speak openly about vaginal wellness. The company introduced a line of pH-balanced, better-for-you products that are easy-to-use, and accessible to women everywhere. The Queen V line includes The Spritzer, a deodorizing rosewater spray, and P.S. I Lube You, an aloe-based lubricant.
Founded in 2018 by Lauren Steinberg, the daughter of a gynecologist, Queen V is billed as a brand by woman for women that takes a unique and inclusive approach to making vaginal health more accessible and empowering. In fact at a WWD event in 2019, Steinberg said her mission was to "destigmatize the word vagina."
According to RB, this acquisition demonstrates its commitment to innovative, purpose-driven brands that consumers love and is in line with the strategy to play in new spaces and places. Queen V will be part of RB’s Health Global Business Unit, alongside leading sexual wellbeing brands, KY and Durex.
Queen V is described as a female powered, Gen Z and Millennial-focused vaginal hygiene and wellness brand that is changing the face of the category. Queen V is dedicated to giving consumers the royal treatment by cultivating a community to speak openly about vaginal wellness. The company introduced a line of pH-balanced, better-for-you products that are easy-to-use, and accessible to women everywhere. The Queen V line includes The Spritzer, a deodorizing rosewater spray, and P.S. I Lube You, an aloe-based lubricant.