Arbonne Appoints CMO

Arbonne International LLC appointed Amy Humfleet as chief marketing officer. Formerly vice president of Santa Monica-based clean beauty company, Beautycounter, Humfleet has nearly two decades of marketing and product innovation experience, including leadership roles at Aveda, Diamond Products, Dial and Kao Brands. 
 
As Arbonne’s global chief marketing officer, Humfleet is responsible for building and leading the global strategic vision, direction and management of the Arbonne brand. She will be based at Arbonne’s headquarters in Irvine, CA and report to CEO Jean-David Schwartz.
 
“Amy is a true innovation leader in both marketing & product, with a strong passion for organizations that are committed to prioritizing people and the planet,” said Schwartz. “We couldn't be more excited to have Amy join Arbonne. She has a proven track record of bringing new products from concept to market successfully and implementing sustainability initiatives in the fast-paced world of beauty and wellness. Her skill set is ideally suited to telling Arbonne’s mission of empowering people to flourish through sustainable healthy living.”
 
“I am excited about the opportunity to help Arbonne further shape its purpose-driven narrative as a global wellness brand,” commented Humfleet. “My focus will be to forge a deep relationship with the field while creating a culture of innovation at Arbonne, going beyond product, leveraging the resources and best practices across Groupe Rocher that cements Arbonne as the center of excellence for nutritional supplements for the Groupe.” Amy plans to continue the momentum of Arbonne's rebranding efforts, driving brand awareness, positioning, creative and curated storytelling.