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Debuts CLR Active Clear and CLR Everyday Clean for daily household cleaning.
March 22, 2021
By: Charlie Sternberg
Associate Editor
CLR (pronounced “clear”) brand of home cleaning products, manufactured by Jelmar LLC, has launched two new products: CLR Active Clear and CLR Everyday Clean. Known for its line of tough-on-grime solutions for cleaning specific areas of the household, the brand is now expanding its cleaning solutions with these daily-use, multi-purpose products. “We recognized a need for the CLR brand to offer solutions that our customers can use frequently throughout the home,” said Alison Gutterman, CEO and president of Jelmar. “While we know consumers love our Calcium, Lime & Rust Remover, we want to make sure we are addressing all of their cleaning needs, everywhere in their homes. CLR Active Clear and CLR Everyday Clean are meant for the common messes: when your kids can’t keep the spaghetti on their plates, when your pot of soup overflows on the stove, or when you’re just sick of seeing a layer of dirt accumulate on your kitchen table.” About the New Products CLR Active Clear is an active formula that harnesses the natural cleaning power of probiotics, which help break down dirt and grime and keep your home sparkling and naturally clean. The benefit of this probiotic cleaner is that it offers three days’ cleaning power. CLR Active Clear is safe on over 30 surfaces and is USDA Biobased certified. CLR Everyday Clean is a multi-purpose cleaner fit to fight everyday dirt and grime. With EPA Safer Choice certification, the formula features ingredients recognized as a safer alternative to traditional chemicals and can be used on over 30 surfaces. Its powerful cleaning action outperforms the leading household cleaning products in the category. Both new products are available in three fresh scents: CLR Active Clear comes in Lemon Mist, Herbal Field and Morning Dew, and CLR Everyday Clean comes in Clean Lemon, Lavender and Fresh Rain. With these two new additions, the CLR product family now provides solutions for both daily cleaning and deep-cleaning tasks around your home. CLR Active Clear and CLR Everyday Clean are available now for purchase online and shipping nationwide.
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