Charles Sternberg, Assistant Editor05.20.21
M·A·C Cosmetics is first brand in The Estée Lauder Companies’ portfolio to launch the shoppable AR technology on its Snapchat profile, which allows consumers to browse product inventory, virtually try-on and purchase beauty products from the Snapchat app.
To start, Snapchatters will be able to choose from four different Lenses to virtually try on 20 different M·A·C Cosmetics’ lip and eye products. If they like what they see, they can buy directly from the Lens. Over the next few months, Snapchatters will be able to browse hundreds of products and colors all from M·A·C’s Profile—enabling beauty lovers to play and experiment with new makeup looks without ever applying physical product.
AR shopping continues to accelerate with consumers now shopping from home during the pandemic more than ever before. In a recent study Snap commissioned with Deloitte, 94% of people are expecting to use AR for shopping the same or more in 2022 versus 2021.
As an early adopter of AR technology, M·A·C was a natural fit to debut the Snapchat shoppable Lenses for beauty. M·A·C began rolling out virtual try-on mirrors in its stores in 2018 and launched a virtual try-on tool on its website in August 2019. The increased popularity of the tool since the onset of the pandemic has accelerated the introduction of new products and categories to the tool as well as the rollout of the tool on other regional websites across the world.
To start, Snapchatters will be able to choose from four different Lenses to virtually try on 20 different M·A·C Cosmetics’ lip and eye products. If they like what they see, they can buy directly from the Lens. Over the next few months, Snapchatters will be able to browse hundreds of products and colors all from M·A·C’s Profile—enabling beauty lovers to play and experiment with new makeup looks without ever applying physical product.
AR shopping continues to accelerate with consumers now shopping from home during the pandemic more than ever before. In a recent study Snap commissioned with Deloitte, 94% of people are expecting to use AR for shopping the same or more in 2022 versus 2021.
As an early adopter of AR technology, M·A·C was a natural fit to debut the Snapchat shoppable Lenses for beauty. M·A·C began rolling out virtual try-on mirrors in its stores in 2018 and launched a virtual try-on tool on its website in August 2019. The increased popularity of the tool since the onset of the pandemic has accelerated the introduction of new products and categories to the tool as well as the rollout of the tool on other regional websites across the world.