Smashbox Extends AI Partnership with Perfect Corp.

Perfect Corp. extended its partnership with Smashbox Cosmetics. Under terms of the deal, the brand will pair YouCam’s Artificial Intelligence (AI)-powered face analyzer technology with Smashbox’s Shape Matters Methodology and eye products to launch the Smashbox Eye Genie in the YouCam Makeup App.

“We’re excited to partner with one of makeup’s most iconic brands to debut our advanced smart beauty technology inviting a heightened level of engagement between Smashbox and beauty shoppers,” said Perfect Corp. Founder and CEO Alice Chang. “We’re seeing the power of AI and AR at work as the makeup and beauty shopping experience continues to evolve, and we’re pleased to play a role in Smashbox’s ‘phygital’ transformation.”

The YouCam Makeup App will deliver a seamless user experience as the Smashbox Eye Genie will automatically detect the shape of the user’s eyes, using a live camera feed. From there it will recommend varying Smashbox Cover Shot Palettes and accompanying eye looks based on the user’s eye shape created by Smashbox eye experts and professional makeup artists such as Lori Taylor Davis. This will ultimately allow users to experiment with different color combinations based on their preference in a matter of seconds.

This personalized innovation follows the launch of Smashbox’s Shape Matters Methodology, which resulted from years of extensive research that included the analysis of multiple of different eye shapes. The cosmetics brand combined these R&D efforts with Perfect Corp.’s AI deep-learning technology through 3D face mesh, which identifies facial landmarks to recognize individual attributes, including eye shape, eyebrows, bone structure and definition, to create the Smashbox Eye Genie experience.

“Smashbox is thrilled to partner with Perfect Corp. to pair our studio artistry with this innovative technology. Through this easy-to-use digital tool, our consumers can access Smashbox’s proprietary Shape Matters eye makeup expertise to receive personalized makeup recommendations based on their own unique eye shape,” said Glenn Evans, senior vice president and global general manager of Smashbox Cosmetics. “We are excited to take another step on our mission to bring the magic of Smashbox Studios to makeup lovers everywhere.”

According to Perfect Corp. the partnership is an important step in the evolution of retail technology. It solves the challenge of bringing traditional off-line experiences online through the implementation of experiential AR and AI.

“Perfect Corp.’s AI technologies help us build on strong digital connections with consumers, despite the physical divide,” said Tatiana Sana, global brand technologies at Estée Lauder Companies. “Smashbox always had a sweet spot for eyes and had conducted extensive research over the years to support their Shape Matters Methodology. Now combined with YouCam’s AI-powered eye shape recognition engine, we’ve made it seamless to create a soft, bold or smoky eye look at the touch of a button. This breakthrough innovation brings a new level of personalization to make up try on experience that delights, excites, and entices our consumers. Combined AI and AR technology recommends the look best fitted for your eye shape to enhance your natural features.”

Perfect Corp. and Smashbox will be at the Global Beauty Tech Master Series tomorrow at 1PM ET for live demonstrations of the new Smashbox Eye Genie experience. Register for free to tune into the Global Beauty Tech Master Series. Users can experience the Smashbox Eye Genie product matching and virtual try-on experience for free in the YouCam Makeup app now and discover a demo of the AI Face Analyzer web technology on PerfectCorp.com.