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'Nature Strong' range features natural ingredients, sustainable packaging and involves The Vegan Society for trademarking.
August 9, 2021
By: Melissa Meisel
This fall, OPI launches Nature Strong by OPI for consumers who don’t want to choose between natural and high performance. According to the company, Nature Strong offers long-lasting, highly pigmented color with a high shine finish that stays on for up to seven days without fading. The formula’s natural origin, plant-based ingredients are derived from sugar cane, manioc, wheat, potatoes and corn—providing up to 75% natural origin color and 65% natural origin Top Coat. Featuring 30 shades inspired by nature and a Top Coat for added shine and protection, the new formula offers high quality natural lacquer that applies easily, dries quickly, and removes simply with lacquer remover. With a range of neutral earth tones, bright pops of color, and bold, timeless hues in crèmes and shimmers, all 30 shades showcase nature’s grace and wonder in a naturally sourced formula that can be made even shinier with the optional Top Coat. The nature-inspired hues capture the role color plays in earth’s natural elements and empower consumers to express themselves consciously. Dusty rose, carnation pink, and bright yellow (Knowledge is Flower, Big Bloom Energy, Make My Daisy) embody a love of blooms big and small. Cobalt blue, lavender-gray, and a cool blue (Shore Is Something!, Right as Rain, Raindrop Expectations) channel water in all its forms; and deep purple, shimmery burgundy, and radiant pink (A Great Fig World, Raisin Your Voice, Simply Radishing) offer a nod to favorite organic fruits and vegetables. Each shade practices consciousness of the environment and sustainability with a crafted bottle and cap made from 20% post-consumer recycled materials. The premium formula is free of animal-derived ingredients and by-products. OPI has teamed up with The Vegan Society, the oldest and original vegan organization in the world, they established the international Vegan Trademark in 1990 to improve product labelling. The Trademark helps people identify a product that is free-from animal ingredients and has not been tested on animals. By including the trademark on packaging and assets it provides confidence about our vegan credentials. OPI Nature Strong Nail Lacquer is available now at OPI.com for $11.50. For more on color cosmetics for Fall 2021, check out our August cover story here.
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