08.17.21
Clean beauty tech brand Olura raised a Series A investment round of $1 million in August 2021 – monies it will use towards its go-to market efforts and build brand awareness, company officials said.
Local Nashville investors, Tina Hodges, Max Speyer, and Patrick Conroy helped round out the Series A funding to a total of $1 million.
“During the global shutdown, it became woefully clear to me that as an advocate for microcurrent, microdermabrasion, and infusion technologies, it was important to figure out how to offer something that would help people benefit from these therapies via DIY,” said co-founder, Dr. Shirley Madhere.
Olura’s initial offering, Glow + Sculpt System, sets itself apart from other beauty tech and skincare companies in three different ways, according to company officials. The Eno, a dual-sided patented device, uses ultrasonic technology to gently slough off dead skin cells, improve the appearance of facial contours and enhance the performance of users’ skincare products. Second, its facial regimen includes “cleanical” skincare products fully customizable with “boosters” that optimize for firming, brightening, hydrating, age management and calming. Each subscriber is assigned an individual skincare specialist who creates a personalized skincare regimen and ensures it evolves with their ever-changing needs.
Olura was founded by celebrity esthetician and former founding partner of Kate Somerville, Kyoko Getz; award-winning beauty tool designer Shannon Britt; and NYC celebrity plastic surgeon Dr. Shirley Madhere. The investment was led by Bill and Jeffrey Smith, founders of internet-based delivery service Shipt. The duo sold their grocery delivery service for $550 million to Target in 2019.