09.07.21
Kenra Professional unveils its first non-fungible token (NFT) campaign in association with a limited-edition iteration of its best-selling SKU, Volume Spray 25 ($19.99) – decked out in 80s nostalgia.
Kenra Professional's Volume Spray 25 will be repackaged in a bottle inspired by its original design from 1987 with a total of 25 NFTs created, each sold on Rarible beginning today.
With each purchase, brand loyalists will receive a limited-edition influencer box – an over $60 value.
"We are thrilled to create and share this piece of our history, bridging modern technology in the form of NFTs with the nostalgic aesthetic of the original Volume Spray 25 launched in 1987," said Matt Lowenthal, vice president of marketing at Kenra Professional. "We hope Volume Spray 25 fans love this original art as much as they do the product itself, which has been a stylist and consumer go-to for over 34 years.”
As part of the brand's ongoing philanthropic efforts, all proceeds from this NFT will be donated to The Rapunzel Project, a nonprofit dedicated to helping chemotherapy patients keep their hair throughout the course of their treatment via the use of cold cap therapy.
In addition to proceeds from the NFT, Kenra will be unveiling a campaign to educate consumers on cold cap therapy with tutorials featuring cancer survivors' stories, and in-store visuals highlighting the partnership through a substantial brand donation.