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Grooming Brand Manscaped Hires First VP of Product Development

Chee Min Hong comes from Philips Personal Health to oversee development, strategy, sourcing and regulatory.

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By: Christine Esposito

Editor-in-Chief

Manscaped has named Chee Min Hong as vice president of product development, effective immediately. Hong brings more than 20 years of experience leading solid, progressive, and successful product development and global sourcing initiatives. In his new role—an inaugural position at the company as plans to expand its product pipeline further into head-to-toe personal care—Hong will report directly to Founder and CEO Paul Tran.



Chee Min Hong
According to Tran, Hong has an extensive history of defining and driving product strategies, “while being extremely in tune with the consumer. He will be integral in helping to optimize our product roadmap for hyper-growth.”
 
Hong was most recently director of consumer marketing and dusiness development at Philips Personal Health. There, he led all facets of product development, including the launch of the Philips Norelco OneBlade.  

Hong will oversee Manscape's global product development, from strategy and sourcing to regulatory and roadmap.
 

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