Aveeno #SkinVisibility Campaign Addresses Underdiagnosis and Treatment of Eczema on Black Skin

Johnson & Johnson's Aveeno’s new campaign, #SkinVisibility, is addressing the underdiagnosis, care and treatment of eczema on Black skin, which the brand say is of the most prominent chronic diseases impacting the Black population today. To help address Black skin health inequities, Aveeno aims to help 100,000 “Eczema Warriors” find relief in the next six months through educational resources, tools, and products, which begin their rollout today.
 
Tapping into its rich scientific legacy in areas that impact skin, Aveeno launches #SkinVisibility during Eczema Awareness Month, marking its latest effort to bring together a roster of dermatologists, skin health advocates, eczema sufferers and celebrities to drive conversation around the skin condition's disproportionate impact on the Black community, despite an overall lack of visibility to the issue in mass media and educational content.
 
Providing additional context to the issue of underdiagnosis, a recent study found that less than five percent¹ of the images in general medicine textbooks showed conditions on darker skin. As a result, doctors have had difficulty recognizing the condition in skin with more pigment, and furthermore, has left Black eczema sufferers without the information they need for proper diagnosis.
 
 “The journey to skin health equity for the Black population is far from over,” said Aveeno Senior Director Suzanne Goldstein. “That's why at Aveeno, we are committed to doing our part to help close the educational gap to Black skin health resources and tools for diagnosis. Using our platform and the launch of our #SkinVisibility campaign, we will continue to elevate important conversations around skin of color.”
 
The #SkinVisibility campaign makes its debuts with The “Eczema in Skin of Color” Digital Hub, a dedicated one-stop resource for people of color, that brings visibility to eczema on Black skin. The digital hub includes a quiz to help potential sufferers identify telltale symptoms of eczema; community feedback loop driven by personal testimonials on the road to identifying and treating eczema; a holistic lifestyle guide for prevention and management; an dinformation on the power of oat in an eczema regimen, highlighting the Aveeno Eczema Therapy product portfolio
 
In addition, a three-part talk series on @AveenoUS, hosted by Aveeno Principal Scientist Sabrina Henry, that will address disparities in Black skin health care and treatment, equitable access to resources/products, and the importance of brands playing meaningful roles in closing the gap. 
 
Further, Aveeno has partnered with the Center for Black Women's Wellness, an Atlanta-based organization working to ensure local Black women and families have access to quality healthcare, to drive conversation on the issue of eczema through intimate, interactive experiences amongst its local market.