Clean Beauty Makes Gains in Mass Cosmetics Market

According to Nielsen IQ, products that are free from parabens grew 3.6%, paraben- and sulfate-free grew 5%, and those free from parabens, sulfates and phthalates soared 13%.

Furthermore, of the most important product attributes, 40.2% of consumers look for natural ingredients. Other findings from Nielsen IQ, include 17.6% of consumers look for products that respect the environment. When it comes to packaging, 15.8% of consumers look for recyclable packaging, while 7.9% of consumers look for reusable packaging. By age group, Gen Z shoppers are 1.3 times more likely to want to try products that are “environmentally friendly,” according to Nielsen IQ