Olay’s Easy-Open Lid Makes Skincare Products More Accessible

Olay North America is introducing a limited-edition prototype lid developed with and for people with disabilities. 
 
The Easy Open Lid has an winged cap, extra grip raised lid, a high contrast product label and Braille text that says “face cream,” according to the Procter & Gamble brand. It will be incorporated into the product design of Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer and Collagen Peptide 24 Face Moisturizer.

To create the design, Olay met with consumers with a wide range of conditions, from dexterity issues and limb differences, to chronic issues causing joint pain and vision impairments. The team also met with external experts and incorporated personal experiences from team members into the new product design. 
 
 




Fifteen percent of the world’s population lives with a disability, yet these individuals are often excluded from the beauty industry both in representation and product offerings, noted Olay.

“Accessibility makes things better for everyone,” said journalist and model Madison Lawson who is living with muscular dystrophy. Laswon is one of the key members with whom Olay worked closely with to bring this jar to life. “Everyone’s been there where you get product on your hands or you’re trying to open something and you can’t, so I think it’s cool that this is designed with us specifically in mind but it also makes everyone’s life better.”

The lids are available now exclusively on olay.com/opentochange. 

Olay is sharing the design widely with the beauty industry. In addition, it comes at no additional cost to consumers; comes free with the purchase of one of the four Olay Regenerist Moisturizers.

“We were honored to work closely with a passionate group of people to bring this Easy Open Lid to life,” said Chris Heiert, SVP of Olay. “As a global brand, it’s our responsibility to ensure that allconsumers have access to products that serve their needs and fit seamlessly into their daily lives. But we can’t do it alone, which is why we’ve chosen not to patent this lid, and rather share the design widely with the beauty community. Our hope is that others will join us in our efforts in making products more accessible for everyone.”

By 2025, P&G, including Olay, has pledged to make its packaging more accessible for people with disabilities.