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P&G’s latest creation features the one-handed dispensing of product to allow accessibility for all abilities.
January 12, 2022
By: Melissa Meisel
At Procter & Gamble, with the new Dawn EZ-Squeeze, dish care consumers can stop shaking and start squeezing. According to the company, Dawn EZ-Squeeze’s innovative one-handed design provides ideal product control to wash dishes. During extensive consumer testing spanning more than five years, Dawn heard from “a myriad of people” – specifically some with disabilities and/or limited dexterity – that the new design of the EZ-Squeeze bottle allows greater ease of use and accessibility due to its one-handed dispensing model, said the company. Dawn’s new, multi-patented EZ-Squeeze bottle was specifically designed to stand on its cap and dispense from the bottom using a first-of-its-kind self-sealing valve that protects against leakages, allowing consumers to make the most of every drop. Additionally, EZ-Squeeze offers an upgraded powerful new grease-fighting formula that quickly removes up to 99% of grease and food residues, including both baked-on and fresh messes, said the company. Check out the recent video below– and revisit our popular podcast with Kelly Rowland for Dawn here. And, in other P&G news, the esteemed household and personal care company is celebrating 185 years of innovation in 2022!
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