Company News, New Products

MCM Introduces Vegan Candle and Reed Diffuser in Home Fragrance Line

Both products are vegan and cruelty-free, according to the luxury goods company.

German luxury fashion house MCM debuted its home fragrance collection for 2022. The collection is ancillary to its recently launched eau de parfum. With a reimagined scent, the MCM Candle ($80) and reed diffuser ($90) offers a “luxurious adventure for the home, perfect for global travelers and dreamers alike,” said the prestige fashion company. 
 
The design of the new candle and reed diffuser pay homage to MCM’s iconic Cognac Visetos logo pattern, an emblem of MCM’s travel heritage. Created by Firmenich master perfumer Clément Gavarry, the spirited floral woody aroma hits with notes of vibrant raspberry, hand-picked jasmine, clean textured woods and sheer ambrox super. 
 
Formulated with a vegan, cruelty-free wax, the MCM candle has a 35-40-hour burn time. Meanwhile, MCM’s first-ever diffuser uses fragrance oil that is both vegan and cruelty-free, elegantly scenting the home for up to two months. 
 
The home fragrance line is available exclusively in MCM stores and online at MCMWorldwide.com. For our recent outlook on home fragrance, click here.
 

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