Company News, Packaging News

Consumers Can Recycle Dial Packaging with TerraCycle

Henkel soap brand’s new partnership with national program for components like caps and pumps that cannot be recycled through traditional curbside recycling.

Dial has formed a partnership with international recycling leader TerraCycle to launch a national recycling program for Dial packaging components that cannot be recycled through traditional curbside recycling.

“At Dial and across Henkel, promoting sustainability and reducing plastic waste is not only our goal but our corporate commitment. While a significant amount of Dial packaging, such as Body Wash bottles, are recyclable through traditional recycling, we wanted to find a recycling solution for every piece of packaging. I am proud that Dial is expanding our partnership with  TerraCycle to now include the recycling of the packets in our newest product launch, Dial Concentrated Refills,” said Randi Melton, VP of marketing beauty care, activation at Henkel. “Together, we will help make recycling practices easier for our consumers and further help achieve our mission of reducing plastic waste.”

Consumers who wish to recycle their empty Dial packaging components are invited to sign up for the Dial® Recycling Program on the program page https://www.terracycle.com/en-US/brigades/dial. When ready to ship the packaging waste, they can download a free shipping label, package the packaging components in the box of their choice and send it to TerraCycle for recycling.

The recycling program accepts the caps on Dial body washes and hand soap refills, the pumps on Dial hand soaps and body washes, Dialconcentrated refill packets, and the exterior plastic wrap and the interior waxed wrapping from Dial bar soap.

Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. Additionally, for every shipment sent to TerraCycle through the recycling program, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice.

“Since our founding, TerraCycle has made it our mission to ‘Eliminate the Idea of Waste’ and provide solutions for difficult to recycle items that are not traditionally recyclable curbside,” said Tom Szaky, founder and CEO of TerraCycle. “By encouraging consumers to rethink what is waste, this program helps build awareness that solutions do exist for items that may seem otherwise unrecyclable.”

Henkel, which owns Dial, has been partnering with TerraCycle since 2016. Currently, consumers can also recycle Schwarzkopf retail hair care, color, and styling products, through TerraCycle’s recycling platform.

The Dial Recycling Program is open to any interested individual, school, office, or community organization. 

Keep up with the story. Subscribe to the Happi free daily
newsletter

Related Breaking News