The Latest Innovations from Procter & Gamble

Procter & Gamble is highlighting its newest ideas in laundry care, hair care and more using the hashtag #PGInnovation on a variety of social media campaigns. This month, the world’s largest fast-moving consumer goods company promoted a no-rinse Pantene conditioner, Ecoclic fabric care packaging and Dawn Powerwash manual dish detergent.

It’s WorldWaterWeek, so P&G is promoting the water-saving attributes of Dawn Powerwash. P&G notes that it cuts the amount of water needed to hand-wash dishes in half compared to the water used when running the tap continually to hand-wash dishes. Of course, turning the faucet off between rinsing is a better idea. Better still? An automatic dishwasher is said to use less water than washing dishes by hand.

Seeking ways to reduce water usage in the shower? Pantene Perfec+ On No Rinse Conditioner is billed as a light and fast-absorbing hair care formula that can be applied on damp or dry hair.

Reducing water usage is one way to reduce environmental impact. Reducing packaging is another way to decrease one’s carbon footprint.

Clara Angie Pakleong from P&G’s Brussels Innovation Center, called the new Ecoclic Box a breakthrough packaging innovation. It is fully recyclable, Forest Stewardship Council-certified and contains a minimum 70% recycled fibers.

“If all of our Ariel Pods users move from the current plastic box to the Ecoclic Box, we can save 6,500 tons of plastic every year in Europe,” asserted Pakleong.

The Ecoclic Box opening system is certified as a child-resistant closure, yet it is designed specifically to be intuitive to use and more ergonomic for all adult consumers.

“It has a nice loud ‘click’ to indicate that the box is securely closed after use,” noted Pakleong. “On top of that, we partnered with consumers with disabilities, and we included for the first time, two new features on top of the pack—the NaviLens QR code and a tactile logo.”

The additions help consumers with visual impairments understand what the product is and access important information while scanning with their phone.

At the same time, the new Ariel Pods formula with CoolClean technology, is said to deliver cleaner clothes in colder water. The formula enables users to use less electricity to heat their water, which saves money and results in a lower carbon footprint.