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Brand that made its mark in shave category with DTC subscriptions, says new provider can handle its scale, depth and innovation.
December 7, 2022
By: Christine Esposito
Editor-in-Chief
Dollar Shave Club is migrating its subscription technology from a “home-grown solution” to Ordergroove’s platform in partnership with Shopify Plus. Dollar Shave Club is making a shift away from building and maintaining out-of-the-box capabilities to creating differentiated subscription experiences, according to Ordergroove. Founded in 2011, Dollar Shave Club was the first shave subscription brand and a dominant voice in DTC commerce. In 2022, the grooming company recognized that to support its growth ambitions, it needed to explore new subscription technology. “There is no one better equipped to handle Dollar Shave Club’s scale, depth, and innovation than Ordergroove,” said Ranil Wiratunga, chief digital officer and global GM of DTC at Dollar Shave Club. “As a subscription-first brand, our mission is to deliver exceptional consumer experiences that help men and women take better care of their bodies so they can be their best selves. To deliver on that promise, we partnered with the most powerful and flexible subscription platform out there.” “Dollar Shave Club is the godfather of DTC subscriptions,” said Greg Alvo, CEO and founder of Ordergroove. “From amazing razors to captivating content, Dollar Shave Club understands that delivering an exceptional subscriber experience is key to fostering long-term brand loyalty. Their decision to partner with Ordergroove shows their commitment to their customers, and we’re thrilled to help them redefine the subscription space once again.”
Ordergroove is based in New York City. It works with leading brands including Kind, Claire's, Peet's Coffee adn Sheets Laundry Club, among others.
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