01.06.23
CoverGirl’s hero mascara that sells every seven minutes—Lash Blast Volume Mascara—is celebrating its 15th birthday in 2023.
The topselling orange tube of mascara is getting a limited-edition upgrade to commend the milestone with gold foil confetti, according to the Coty-owned beauty brand.
“CoverGirl Lash Blast Volume has paved the way for the mascara category since its release in 2007. Over the past 15 years we’ve released multiple iterations, most recently a clean and vegan version. We are thrilled to celebrate this landmark moment to honor CoverGirl and Lash Blast fans with the launch of our Lash Blast Volume Quinceañera Edition Mascara. We are truly honored to celebrate this occasion,” commented Alexis Stern, Senior Vice President, CoverGirl Global Marketing, Coty, New York.
In a social media promotion, CoverGirl beauty ambassadors Queen Latifah, America Ferrera, Kelsea Ballerini and Niki Taylor show how they are all celebrating the occasion.
The topselling orange tube of mascara is getting a limited-edition upgrade to commend the milestone with gold foil confetti, according to the Coty-owned beauty brand.
“CoverGirl Lash Blast Volume has paved the way for the mascara category since its release in 2007. Over the past 15 years we’ve released multiple iterations, most recently a clean and vegan version. We are thrilled to celebrate this landmark moment to honor CoverGirl and Lash Blast fans with the launch of our Lash Blast Volume Quinceañera Edition Mascara. We are truly honored to celebrate this occasion,” commented Alexis Stern, Senior Vice President, CoverGirl Global Marketing, Coty, New York.
In a social media promotion, CoverGirl beauty ambassadors Queen Latifah, America Ferrera, Kelsea Ballerini and Niki Taylor show how they are all celebrating the occasion.