02.02.23
MAC Cosmetics is amping up its mascara offerings with MAC’s biggest breakthrough in mascara technology, according to the Happi Top 50 company.
MACStack Waterproof is touted as the "ultimate mascara" that is waterproof, tear-proof, splash-proof and smudge-proof.
It is now available in a waterproof option giving fans even more ways to customize their lash look.
For more on color cosmetics launches and trends, look out for the March 2023 edition of Happi.
MACStack Waterproof is touted as the "ultimate mascara" that is waterproof, tear-proof, splash-proof and smudge-proof.
MACStack Trends on TikTok
MACStack burst on the scene in 2021, quickly going viral on TikTok for its buildability raking up 269M views for #macstackmascara. At launch, it was ranked the #2 mascara in the market and since then it has become the most popular mascara from MAC.It is now available in a waterproof option giving fans even more ways to customize their lash look.
Fiber Technology for Mascara
MACStack Waterproof Mascara is designed with a Superstack Mega Brush, allowing natural to "next-level volume" and length, said the company. MACStack Waterproof features a lightweight wax blend, fiber technology and Drench-Defense Technology, wrapping around each individual lash to repel water and provide a makeup look that lasts, said MAC.For more on color cosmetics launches and trends, look out for the March 2023 edition of Happi.