Garnier Introduces Limited Edition Micellar Cleansing Water Duo for Pride Month

In celebration of Pride month, Garnier has announced a global partnership with Heritage of Pride NGO.

 

The partnership commences with two limited-edition micellar cleansing waters featuring artwork designed by LGBTQIA+ graphic designer and art director, Antoine Giessner. One bottle is sold every 2 seconds, per L’Oréal’s calculation based on Nielsen sales data full year 2022.

 

Through the partnership with Heritage of Pride (HPO), Garnier has co-created a campaign that will raise awareness about HOP and educate consumers through activations on Snapchat and Meta; sponsor and support HOP during their New York City Pride March activations, including a Garnier sponsored float; and celebrate the LGBTQIA+ community through testimonials from HOP and brand partners, sharing their experiences as a member of the community that will be featured on Garnier USA’s Pride landing page.

Garnier Micellar Cleansing Water Pride Edition is a powerful all-in-one cleanser that’s gentle to skin. It effectively removes makeup, cleanses skin and refreshes. A multi-purpose cleanser that contains micellar technology— like a magnet— micelles capture and lift away dirt, oil and makeup without harsh rubbing, leaving skin clean, hydrated and refreshed without over-drying. 

 

Garnier Micellar Cleansing Water Pride Edition retails for $11.99 and is available exclusively in-store at Walmart, CVS, Ulta, HEB, Meijer and Wakefern.