Attitude Cosmetics Enters Makeup Category with Solid Makeup Line in Plastic-Free Packaging

Attitude, a Canadian leader in body and home care products, is continuing its mission to revolutionize the beauty industry with clean, performance-proven products in eco-innovative packaging by announcing the expansion of their Oceanly collection with an introduction into the makeup category. 

 

Among the first lines of solid, 100% plastic-free, Environmental Working Group makeup is created with natural formulas. The comprehensive line of 28 products includes foundations, tinted oils, concealers, blushes, bronzers, highlighters and lip gloss serums, packaged in an innovative push-up design with biodegradable and FSC-certified cardboard from eco-managed forests. With an overall sheer coverage, the products help wearers lightly conceal imperfections and highlight their natural features.

 

Powered by innovative ingredients, the collection is packed with extracts and oils to revitalize and moisturize skin, according to the brand. Phytoglycogen, the star ingredient, helps improve the health and appearance of the skin by providing long-lasting hydration. Oceanly's Phytoglycogen is 100% plant-derived and eliminates the need to extract glycogen from shellfish, helping preserve marine ecosystems.

 

“With the launch of our Oceanly collection, which began with skincare, we were able to grow and advance the beauty industry to game-changing levels,” said JF Bernier, CEO. “An expansion into makeup was a natural next step. For over ten years, Attitude has been tirelessly focused on developing clean and performance-driven beauty product lines in innovative, low-waste packaging. This makeup line will continue to drive the conversation surrounding ingredients and packaging in cosmetics, showcasing that it is possible to benefit both the individual and the environment.”

 

The Oceanly Makeup Collection is available on attitudeliving.com & Amazon.