L’Oréal CEO Nicolas Hieronimus To Deliver Keynote Speech at CES 2024

L'Oréal CEO Nicolas Hieronimus will deliver a keynote at CES 2024, which will be held in Las Vegas from Jan. 9-12.

 

Hieronimus will demonstrate how the company's ongoing technology transformation ensures that it remains prepared for a future of its business that is physical, digital and virtual at once.

 

“Beauty is a timeless pursuit and technology adds to its enjoyment while unlocking a world of possibilities,” said Hieronimus. “The first wave of beauty tech changed how people discover, evaluate and buy beauty products. More recently, we've seen how it can better serve the underserved, by democratizing skin health and increasing access to self-expression through innovations like HAPTA for people with limited arm mobility. This is just the beginning. L'Oréal envisions a future where no one feels left out by beauty trends, because they will have the power to create their own trends – whenever, wherever – with products and tools inspired by their own stories, experiences and identity.”  

 

Hieronimus will showcase the role that sustainable, accessible and inclusive beauty tech plays in driving positive impact at an individual and collective level, from a sustainable showerhead that leverages rocket technology to conserve water and AI-powered mobile applications that provide skincare guidance to augmented reality makeup try-ons and new codes and forms of beauty expression in virtual environments. 

L'Oréal, which has unveiled new consumer technology at CES every year for nearly a decade, released its inclusive beauty tech innovation Hapta at CES 2023. The world's first handheld computerized makeup applicator, this motion-stabilizing device assists those who have difficulty raising their arms due to limited mobility issues, people with limited grip strength, and anyone with limited wrist mobility who may find it difficult to get a comfortable angle when applying lipstick or mascara.  

You can watch a demo of Hapta from CES 2023 here.

 

“We are thrilled to welcome our first beauty company to the keynote stage to highlight innovation in the beauty tech category,” said Gary Shapiro, president and CEO, Consumer Technology Association. “L'Oréal has a powerful story to tell of its vision for what's next for beauty, and how technology enables it to meet the needs of its consumers and outperform the beauty industry today and prepare it for the consumer revolutions of the future.” 

 

Earlier award-winning highlights from L'Oréal at CES include wearables for detecting one's individual exposure to the sun's harmful rays and handheld devices that dispense personalized makeup and hair color at home. Over the years, L'Oréal has built a powerful global ecosystem of technology partnerships with startups, tech powerhouses and academic institutions, has invested billions in its in-house research and innovation capabilities, and invested in a worldwide network of startups through its Open Innovation model, through startup accelerators like Station F in France and through its Bold venture capital fund.