08.27.23
Hair loss — and search interest for hair loss — is a top commonality among consumers seeking fuller locks.
Many individuals are actively seeking ways to prevent and treat this issue—and relying on hair loss products they can count on to deliver results. Currently, the top growing hair loss products in online searches are hair loss pills and hair loss spray.
Hair Loss Pills
According to data from Spate, a beauty trend tracker located in NYC, hair loss pills are experiencing a +23.6% YoY growth. The top ingredients searched alongside hair loss pills are finasteride, minoxidil, saw palmetto, sitosterol, biotin, garlic and pumpkin seed oil. Interestingly, this list contains both synthetic and naturally derived ingredients to help combat hair concerns. Spate encourages brands to use this as an opportunity to educate consumers on each ingredient and highlight the difference between the two. The top searched benefits alongside hair loss pills are prevention, effective, better, safe — important jargon for your next branding meeting.
Hair Growth Spray
Hair growth spray is undergoing a +13.7% YoY growth, led by market leaders like Keranique, Purc and Lee Stafford. The top-searched ingredients alongside hair growth spray are rosemary and minoxidil. These searches shed light on the ingredients that consumers believe can help address hair growth concerns.
Given the abundance of snake oil in the hair loss market, a valuable opportunity exists for brands to inform and educate consumers about how the ingredients in their hair growth products work and the scientific basis behind their efficacy.