10.02.23
Procter & Gamble (P&G) selected Moodify White, an AI-based fragrance design software technology, to be used by its fragrance development group.
"We value P&G’s vote of confidence in Moodify as a partner in applying AI to evolve fragrance design and consumer product development," said Eyal Maor, CEO of Moodify. “By incorporating Moodify's cutting-edge technology into their processes, P&G is helping further modernize scent design and integration in consumer products. Moodify's technology is at the forefront of the intersection between fragrances and artificial intelligence. With the world's most advanced AI fragrance database and set of algorithms, Moodify is uniquely positioned to revolutionize how malodor control and scents are designed, tested, and brought to market.
“This is a significant step in our digital transformation agenda, emphasizing the use of digital tools to improve the use of fragrance in products. We are proud to be integrating the use of AI for accelerated development of delightful fragrances for our consumers to enjoy,” noted Jerry Porter, Chief R&D and Innovation Officer, Fabric & Home Care, Flavor & Fragrances, Procter & Gamble.
This joint development effort demonstrates Moodify's commitment to innovation and digital transformation in fragrance design and product development, said the company.