Zara and Guido Palau Tease Hair Product Debut for Holiday Season

Zara is elongating its beauty lineup with hair products and calling on the expertise of hairstylist Guido Palau.

 

On Thursday, Nov. 30, Zara is introducing Zara Hair. The boxed set will include a gold gel, glitter spray, bobby pin and comb that will retail for $49.90 in stores and online – all at the creative hand of Palau, who added there are more in the pipeline in 2024. Palau called the boxed set a “teaser” for the holiday season and a prelude of what’s to come in the new year. 

 

Zara first launched a makeup range in 2021. In 2022, the company teamed with Jo Malone to create a fragrance collection under her second brand, Jo Loves. Hair care products have reportedly been in talks for years.

 

The new hair products, he said, are designed for ease of use and to create an edgier look with a bobby pin, or a glamorous look with the spritz of the glitter spray.

 

Palau said the versatility of the products reflects the state of the beauty industry. 

 

“It’s a crazy time in beauty — there’s no rules when you go on social media,” he said. “You have everything represented from extreme beauty and hair ideas to simple and natural ideas. I’ve been in this industry for a long time, and this is the most democratic, which is fantastic.”

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